El Día de Los Muertos is one of México’s most renowned holidays that has spread into popular culture with its portrayal in movies such as Coco and James Bond: Spectre released in the mid-2010s. However, the holiday dates back centuries with some scholars saying it dates to pre-Colombian indigenous culture. In contrast, other scholars attribute it to the Spanish who celebrated the Christian holiday period of Allhollowtide.
Regardless of its true origins, Día de los Muertos is a uniquely Mexican holiday that celebrates family and those bonds that transcend time and place. Growing up in a Mexican-American household, the concept of death was never something to be feared, but rather a natural part of life that was unavoidable. Our ancestors may not be with us physically but they remain present and alive in collective family memories.

Designated by UNESCO into the Representative List of Intangible Cultural Heritage of Humanity in 2008, Día de Los Muertos is rooted in celebrating the family bond through the creation of Ofrendas or Alters, making of specific foods and other symbols. Originally much of the celebration took place in cemeteries on the night of November 1st but today most families construct Ofrendas in their homes. Along with pictures and personal items of the deceased, families will place their departed family member’s favorite drinks, food, and other earthly items for the souls to enjoy.
Prominent symbols of the holiday are marigolds and calveras (skulls). The marigold, sometimes called Flor del Muerto, is thought to attract souls of the dead to the Ofrendas. The bright petals and strong scent are thought to guide souls from cemeteries to their family homes. Calevaras, which celebrants represent in masks called Calacas, are often made into foods such as chocolate and sugar and are inscribed with the name of the departed on the forehead. The Catrina has become the most iconic iteration of the Calaveras, and today, it has become a contest throughout México to see who can construct the tallest Catrina in the land.

In Puerto Vallarta, El Día de Los Muertos has become a premier festival attracting people from around the country and the globe. In 2022, Puerto Vallarta took home the prize of the tallest Catrina, and each year the Malecón transforms into artistic displays of Catrinas sponsored by local organizations and businesses. The days preceding Día de Los Muertos have a festival feel with live musical acts, dance, parades, food, and art street fairs. Experiencing Día de Muertos first-hand is sure to create memorable moments that will live forever when shared with family and loved ones.
To get the latest information on all the Día de Los Muertos activities visit visitpuertovallarta.com